Hank Pennypacker, Ph.D – Strategies and Tactics of Behavioral Research
1.0 Type 2 CE Credit: The search for answers to the causes of behavior originates with the advent of language and progresses from invented explanations through social scientific formulations to our present day natural scientific approach known as behavior analysis. This presentation traces this history with emphasis on the origins of measurement in the social sciences in contrast with the measurement practices of the natural sciences. The strategies and tactics of experimental analysis are illustrated with familiar examples. Emphasis is also placed on the cultural lag between discovery, application and cultural acceptance of revolutionary scientific advances such as evolution.